Write a Great Commercial in 7 Steps

7 Steps to a Great Commercial

Ever wondered how to write a great commercial? We know a thing or two about great commercials, so we‘re here to give you some advice about how to write them, in 7 easy steps.     Nail the brief. If anything is unclear or missing from the brief the commercial wonā€™t be a success.Ā  What […]

Advertising – Less is More for Commercial Writing

Advertising - Less is More when it comes to commercial writing

ā€œBut wait!Ā  Thereā€™s more!ā€ Actually; no there isnā€™t. By the time this line is mentioned in your advertisement, nobody is listening because of the prattle that went on before it. Letā€™s address the elephant in the room before we get into this.Ā  For most people, ads of any kind are an interruption and something they […]