Write a Great Commercial in 7 Steps

7 Steps to a Great Commercial

Ever wondered how to write a great commercial? We know a thing or two about great commercials, so we‘re here to give you some advice about how to write them, in 7 easy steps.     Nail the brief. If anything is unclear or missing from the brief the commercial won’t be a success.  What […]

Advertising – Less is More for Commercial Writing

Advertising - Less is More when it comes to commercial writing

“But wait!  There’s more!” Actually; no there isn’t. By the time this line is mentioned in your advertisement, nobody is listening because of the prattle that went on before it. Let’s address the elephant in the room before we get into this.  For most people, ads of any kind are an interruption and something they […]